SYDNEY: Despite grim economic conditions and a downturn in the
technology sector, ZDNet Australia has launched Technology & Business, a
magazine for IT professionals, this month.
The November issue of the magazine hit the newsstands at A$8.95
with a total circulation of 30,000. The title will provide IT
professionals with reports on emerging technologies and services,
covering the Australian market.
The magazine has invested A$100,000 (US$51,649) in
promotions and advertising, including online ads, point of sale
initiatives and exhibition sponsorships.
ZDNet Australia's general manager, Alison Day, said she was encouraged
by the findings of ZDNet's research over the year. "Results of our focus
group testing showed 84 per cent of IT managers said they were 'very
interested' in the T&B concept, and 71 per cent said they would buy the
title." The launch issue has 176 pages with 64 pages of advertising.
