HONG KONG: A global web survey has been released by
Nielsen//NetRatings providing marketers with monthly data to compare
cross-country and cross-regional internet behaviour in 29 countries.
According to the research company, Global WebWatch estimates an internet
universe of 445 million people worldwide.
The results of the report show that internet users spend an average of
almost nine hours per month surfing the web.
The survey also shows Korea holding on to its lead in the monthly
rankings in Asia-Pacific and worldwide in terms of average usage figures
per surfer.
Hong Kong took second place for the number of domains visited and time
spent each month online.
Hugh Bloch, ACNielsen eRatings, North Asia managing director, said: "Of
the top 10 domains in Asia-Pacific ranked by total regional unique
audience, six are Korean domains, and when ranked by page views, seven
are Korean.
"These are clear indicators of the popularity of the internet among
Korean surfers and its global leadership position on a number of key
metrics."
