MEDIA-I: Webstats - Yahoo popularity dominates sites

Internet giant Yahoo continued to take the lead as the most popular site among internet users in Hong Kong and Singapore, according to findings by research company, NFO World Group - Hong Kong. Following its acquisition of Taiwan portal Kimo.com, it also dominated the Taiwanese market, visited by six out of 10 web browsers - three times as many as its closest competitors. Portal HongKong.com took the second place in the SAR, followed by news website AppleDaily.com. In Taiwan, local site Yam.com.tw took second place, followed by Yahoo.com.tw, suggesting users there preferred localised content. In mainland China, top websites varied according to major cities. In Guangzhou, 163.com was the most popular site, while Sina.com led the Shanghai market and Sohu.com was found to be the most popular portal in Beijing. All three were visited by just under half of all web users. TOP 5 WEBSITES VISITED HONG KONG % SINGAPORE % TAIWAN % Yahoo.com 25 Yahoo.com 24 Kimo.com 60 HongKong.com 7 Yahoo.com.sg 20 Yam.com.tw 20 AppleDaily.com.hk 4 Hotmail.com 14 Yahoo.com.tw 16 Netvigator.com 8 Singnet.com.sg 7 Hinet.net 9 Hotmail.com 5 Singtel.com/ 5 Sina.com.tw 6 Asiaone.com/ Guangzhou % Shanghai % Beijing % 163.com 44 Sina.com.cn 47 Sohu.com 43 21CN.com 30 Sohu.com 31 Sina.com.cn 25 Sohu.com 25 Eastday.com/ 25 Chinaren.com 16 163.com / 263.net Sina.com.cn/ 21 China.com/ 16 163.com 14 Chinaren.com Yahoo.com China.com/ 19 Chinaren.com 6 FM365.com 13 163.net / FM365.com

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