HONG KONG: United Airlines has kicked off an online branding and
consumer awareness campaign, created by DoubleClick Media, on the Apple
Daily Online website this month.
The campaign uses the Internet Advertising Bureau's large ad size
formats.
It aims to highlight the seven destinations United Airlines serves
non-stop from Hong Kong.
The ad, measuring 336x280 pixels, follows the 'float-in-screen' format
on the news page of Apple Daily Online and features the front nose of a
747 aircraft together with the sound of an aircraft engine on
take-off.
It aims to drive awareness of and traffic to the United Airlines' Hong
Kong website at unitedairlines.com.hk.
According to Next Media, Apple Daily Online averaged five million page
views per day in January.
DoubleClick Media Asia chief executive officer, Steve Moss, said:
"Successful advertising is all about targeting the right audience,
delivering the appropriate message to that audience and measuring the
impact that the creative has upon that audience, regardless of media.
The United Airlines campaign on Appledaily.com is a prime example of an
advertiser and its agency choosing to apply these traditional marketing
disciplines to online media."
