MEDIA-I: UA brands online with DoubleClick video, audio ad

<p>HONG KONG: United Airlines has kicked off an online branding and </p><p>consumer awareness campaign, created by DoubleClick Media, on the Apple </p><p>Daily Online website this month. </p><p><BR><BR> </p><p>The campaign uses the Internet Advertising Bureau's large ad size </p><p>formats. </p><p><BR><BR> </p><p>It aims to highlight the seven destinations United Airlines serves </p><p>non-stop from Hong Kong. </p><p><BR><BR> </p><p>The ad, measuring 336x280 pixels, follows the 'float-in-screen' format </p><p>on the news page of Apple Daily Online and features the front nose of a </p><p>747 aircraft together with the sound of an aircraft engine on </p><p>take-off. </p><p><BR><BR> </p><p>It aims to drive awareness of and traffic to the United Airlines' Hong </p><p>Kong website at unitedairlines.com.hk. </p><p><BR><BR> </p><p>According to Next Media, Apple Daily Online averaged five million page </p><p>views per day in January. </p><p><BR><BR> </p><p>DoubleClick Media Asia chief executive officer, Steve Moss, said: </p><p>"Successful advertising is all about targeting the right audience, </p><p>delivering the appropriate message to that audience and measuring the </p><p>impact that the creative has upon that audience, regardless of media. </p><p>The United Airlines campaign on Appledaily.com is a prime example of an </p><p>advertiser and its agency choosing to apply these traditional marketing </p><p>disciplines to online media." </p><p><BR><BR> </p>