MEDIA-I: Subscribers get Taiwan titles via ePost email link

<p>TAIPEI: The first subscription-only magazines delivered by email have </p><p>rolled out in Taiwan, with five titles covering telecommunications, </p><p>finance and investment, venture capital, insurance and biotechnology. </p><p>EPost aims to have 1,000 subscribers per title by the end of the year, </p><p>said company vice-president Su Yun. Subscriptions are NT$699 per </p><p>year (about US$20). </p><p><BR><BR> </p><p>Su said if subscription targets are reached, it would put the editorial </p><p>operation into the black. </p><p><BR><BR> </p><p>She added that the magazines would also carry advertising but she didn't </p><p>expect this to exceed 20 per cent of total revenue. EPost's advertising </p><p>strategy is to list itself on websites, which promote both paid-only and </p><p>free titles. </p><p><BR><BR> </p><p>The company plans to add five more titles over the next two years, but </p><p>Su said its business will also be about "wireless communications, </p><p>content and licensing under the ePost brand". </p><p><BR><BR> </p><p>Possible modes include mobiles and PDAs. EPost is negotiating with </p><p>vendors and expects to roll out its first wireless service shortly. </p><p><BR><BR> </p><p>The technological orientation is clear from the investors, Taiwan Fixed </p><p>Network, Taiwan Cellular and Compal Electronics, which together with its </p><p>parent, PC Home Publishing, put up a reported NT$364 million </p><p>(about US$10.3 million) in capital. </p><p><BR><BR> </p>