MEDIA-I: Study reveals web weaving tale of three Chinese cities online

By February 2001, approximately one-third of consumers in China's first tier cities have accessed the internet. Consumers in Beijing are twice as likely to have accessed the internet than those in Guangzhou, and are three times as likely as those in Shanghai. Consumers who access the internet in Guangzhou and Shanghai are more likely to do so from home than those in Beijing, who are more likely to gain access at work. No single website provider has established a dominant position across all three first tier cities. Consumers in Beijing are more likely to say they have most recently visited Sohu.com, while those in Shanghai are most likely to claim to have visited Sina.com.cn. In Guangzhou, 163.com has the highest level of claimed visitation. The websites with the highest levels of awareness across the three cities are Sohu.com and Sina.com.cn. Nonetheless, awareness of both sites is lower in Guangzhou than either Beijing or Shanghai. Aside from these two sites, unprompted awareness varies substantially across the three cities: - Unprompted awareness of 163.com, China.com and 21CN.com is highest in Guangzhou. - Unprompted awareness of Yahoo.com, and Eastday.com is highest in Shanghai - Unprompted awareness of 263.net, and FM365.com is highest in Beijing.

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