MEDIA-I: Sony Style and Brocade make Tribal DDB AOR

<p>Tribal DDB has been awarded Sony's Sony Style new product business </p><p>in China, and the Brocade Communications' Asia account. </p><p><BR><BR> </p><p>Tribal DDB will act as the agency of record for new product launches for </p><p>Sony in China from its online store, SonyStyle, including digital </p><p>camcorders, mobile phones and DVD players. </p><p><BR><BR> </p><p>While the agency's regional director, Jimmy Poon, said Tribal DDB had </p><p>pitched for the Sony Style account, details were not provided. </p><p><BR><BR> </p><p>Tribal DDB will also handle website construction, regular maintenance, </p><p>channel/partner information dissemination and localisation of marketing </p><p>collaterals for Brocade Communications. </p><p><BR><BR> </p><p>The agency is presently working to create communications channels </p><p>between the company and its partners. It's also creating local country </p><p>websites. </p><p><BR><BR> </p><p>"There are some local marketing initiatives that are occurring around </p><p>the region and we will be working with Brocade on these," a spokesman </p><p>for the agency said. </p><p><BR><BR> </p>