MEDIA-I: Siemens pushes entertainment value of phones

<p>BEIJING: Siemens has developed and launched a campaign featuring </p><p>Japanese comic character Kung-Fu Boy through China portal Sohu.com's SMS </p><p>platform to expand the 'mobile entertainment' appeal of its </p><p>handsets. </p><p><BR><BR> </p><p>The interactive game is embedded in Siemen's latest 2118 mobile phone </p><p>and can only be accessed by dialling a code linked to one of Sohu.com's </p><p>SMS platforms. </p><p><BR><BR> </p><p>A spokesperson for Siemens said: "Previously, the marketing focus was on </p><p>light handsets. We then offered the MP3 phone and now are bringing more </p><p>games to our users. The idea is to market it as more than just a phone </p><p>and we believe games will continue to gain popularity in </p><p>Asia-Pacific." </p><p><BR><BR> </p><p>For every game played, Sohu.com receives a wireless transaction </p><p>payment. </p><p><BR><BR> </p><p>Siemens' mobile users can download a selection of cartoon characters </p><p>with weapons, featuring a variety of fight moves. </p><p><BR><BR> </p><p>It believes users will be encouraged to replay the game, in which a fee </p><p>is charged for replays. </p><p><BR><BR> </p>

by | 11/09/2001