MEDIA-I: Sasa reaches US market through YesAsia website

<p>HONG KONG: Cosmetics retailer Sasa will begin marketing its </p><p>products in the US following an agreement between Sasa.com and Yes </p><p>Asia.com to sell the retailer's cosmetics and skincare products </p><p>online. </p><p><BR><BR> </p><p>Sasa.com president, Joanne Cheuk, said: "North America represents an </p><p>important segment of Sasa.com's customer base. This alliance with Yes </p><p>Asia will help us test the depth of the North American market and </p><p>YesAsia's reach. There's actually not much branding on the site for Sasa </p><p>as we are just testing the market at this stage." </p><p><BR><BR> </p><p>The retailer is also targeting the Korean market through a </p><p>recently-launched website. Sasa.com has partnered with LG in Korea for </p><p>cross-marketing initiatives. </p><p><BR><BR> </p><p>"A large portion of our customer base is Korean. Even in Hong Kong, a </p><p>lot of our shop sales are to Korean tourists, so it makes sense to have </p><p>a virtual store for them to buy online," said Cheuk. </p><p><BR><BR> </p><p>"The most effective form of advertising in Korea for Sasa is through </p><p>word-of-mouth. Our partnership with LG is a credit card promotion that </p><p>will help attract customers to our site." </p><p><BR><BR> </p><p>The retail chain sells more than 600 brands. </p><p><BR><BR> </p>