HONG KONG: Cosmetics retailer Sasa will begin marketing its
products in the US following an agreement between Sasa.com and Yes
Asia.com to sell the retailer's cosmetics and skincare products
online.
Sasa.com president, Joanne Cheuk, said: "North America represents an
important segment of Sasa.com's customer base. This alliance with Yes
Asia will help us test the depth of the North American market and
YesAsia's reach. There's actually not much branding on the site for Sasa
as we are just testing the market at this stage."
The retailer is also targeting the Korean market through a
recently-launched website. Sasa.com has partnered with LG in Korea for
cross-marketing initiatives.
"A large portion of our customer base is Korean. Even in Hong Kong, a
lot of our shop sales are to Korean tourists, so it makes sense to have
a virtual store for them to buy online," said Cheuk.
"The most effective form of advertising in Korea for Sasa is through
word-of-mouth. Our partnership with LG is a credit card promotion that
will help attract customers to our site."
The retail chain sells more than 600 brands.
