BANGKOK: While the dotcom bubble may have burst, Marc Kremer,
recently-appointed managing partner for OgilvyInteractive Thailand, is
optimistic about Thailand's interactive sector.
He joined the 10-person Bangkok office from OgilvyInteractive Japan.
Despite the slowing markets overseas, Kremer said he is bullish on
Thailand's interactive sector.
"I would characterise it as almost a start-up stage here, in that it's
still in its infancy relative to other markets. There are a lot of
opportunities for us here," he said.
Success lies in delivering on Ogilvy's strengths, Kremer explained.
"Clients across the board are looking at ROI, and that is where we
excel.
At Ogilvy, we are focused on results and business, delivering marketing
solutions rather than just building web sites.
"Our core strength is our deep knowledge of our customers, thanks to our
strong integration within the agency. We have extensive experience
building brands and we bring that to the web. The slowdown in the US and
Japan will definitely have some impact, but as for that will be exactly,
I can't say yet".
