MEDIA-I: New media choice - YesAsia

<p>Motiv8 Hong Kong </p><p><BR><BR> </p><p>Site: www.YesAsia.com </p><p><BR><BR> </p><p>First off, it's only fair to say that Motiv8 is not a web-only </p><p>agency. </p><p><BR><BR> </p><p>We treat the web as one channel among many. So these are the views of a </p><p>user rather than an internet professional. </p><p><BR><BR> </p><p>YesAsia.com bills itself as "The No.1 online Asian entertainment store", </p><p>and clearly targets the worldwide Asian youth market. The site's opening </p><p>page quickly segments the audience into various markets - a great idea, </p><p>as there's nothing worse than going through the buying process only to </p><p>be told there's no shipping outside the US. </p><p><BR><BR> </p><p>Another noteworthy feature here was the link "Feedback to our CEO". Nice </p><p>to know our comments are going directly to the top. (But still awaiting </p><p>the feedback). </p><p><BR><BR> </p><p>The main body of the site is unashamedly commercial. No news or features </p><p>to slow you down, just product, product and more product. Pages load </p><p>fast and are thankfully flash-free: why annoy customers with irrelevant </p><p>animation when they could be shopping? </p><p><BR><BR> </p><p>The site is fast, easy to understand, simple to navigate and deserves a </p><p>high usability rating. </p><p><BR><BR> </p><p>Placing an order to test the inner workings of the site was relatively </p><p>simple. Entering registration and credit card data followed familiar </p><p>conventions. </p><p><BR><BR> </p><p>Overall, the shopping experience was satisfactory, but the site appeared </p><p>to lack CD clips and similar samples of the merchandise. Can an online </p><p>media products store really hope to compete with the real thing, where </p><p>shoppers can listen to CD tracks and browse through the pages of comics </p><p>and books before buying? </p><p><BR><BR> </p>