Motiv8 Hong Kong
Site: www.YesAsia.com
First off, it's only fair to say that Motiv8 is not a web-only
agency.
We treat the web as one channel among many. So these are the views of a
user rather than an internet professional.
YesAsia.com bills itself as "The No.1 online Asian entertainment store",
and clearly targets the worldwide Asian youth market. The site's opening
page quickly segments the audience into various markets - a great idea,
as there's nothing worse than going through the buying process only to
be told there's no shipping outside the US.
Another noteworthy feature here was the link "Feedback to our CEO". Nice
to know our comments are going directly to the top. (But still awaiting
the feedback).
The main body of the site is unashamedly commercial. No news or features
to slow you down, just product, product and more product. Pages load
fast and are thankfully flash-free: why annoy customers with irrelevant
animation when they could be shopping?
The site is fast, easy to understand, simple to navigate and deserves a
high usability rating.
Placing an order to test the inner workings of the site was relatively
simple. Entering registration and credit card data followed familiar
conventions.
Overall, the shopping experience was satisfactory, but the site appeared
to lack CD clips and similar samples of the merchandise. Can an online
media products store really hope to compete with the real thing, where
shoppers can listen to CD tracks and browse through the pages of comics
and books before buying?
