MEDIA-I: New media choice - Volvo

<p>Site http://www.volvocarsasia.com/museum/home. html </p><p><BR><BR> </p><p>A timeline of the 20th century, this mini site has been designed to </p><p>deliver the achievements of developing the Volvo car. It wants to </p><p>differentiate the product by proving that any given Volvo was basically </p><p>ahead of its time. </p><p><BR><BR> </p><p>The time periods are displayed using some nice solutions - like avoiding </p><p>an ever-so-dull 'loading' signal. Clever copy lines make the loading </p><p>time simply part of the content. Smooth transitions deliver the </p><p>different slides. </p><p><BR><BR> </p><p>The site uses a theme colour for each decade and a collage of icon </p><p>elements to illustrate the signature car of that era. </p><p><BR><BR> </p><p>Certain slides even offer a vintage TVC. Side panels introduce the </p><p>safety features of the presented model, leading viewers to a music panel </p><p>and the option to send the selected slide as an e-card to a friend. </p><p><BR><BR> </p><p>But I am missing some real engaging interactivity. Like cross-mixing </p><p>different Volvo models. </p><p><BR><BR> </p><p>Spoiled, if not saturated, the internet user today is served with, at </p><p>times, amazing e-showcases, leading to memorable brand experiences. </p><p><BR><BR> </p><p>Though the copy in every slide serves to situate Volvo within the theme </p><p>of the selected decade, Volvo Story does not compel or absorb the user </p><p>that much. </p><p><BR><BR> </p><p>The site is more informative than entertaining. But the layout and art </p><p>make it a worthy visit. And highlighting the evolution of Volvo's </p><p>"safety through innovation" strongly underlines its current brand </p><p>position. </p><p><BR><BR> </p>