Site: www.toshiba.com.hk
We've done banner ads to prove how internet-savvy we are. Ha! Aside from
that, the only notable experience I've had with interactive media was
Graham Kelly's presentation in Pattaya.
Well of course I surf and admit to being a sucker for multimedia, for
interactivity, for bells and whistles ... and make an exception to my
'less is more' ethic - with websites, more is more!
Therefore, I'm less than thrilled with this site. Notwithstanding the
flash intro, it's really just a brochure. Sure, the layout's idiot-proof
and easy to navigate but that shouldn't be an excuse for dullness.
I had to ask myself: what's this site for? Do the contents match its
purpose? There are links to the products, the service centre, an A&P
page and, lastly, a registration form for email updates.
Product info? Sketchy at best, hardly engaging. The designers could've
really used the services of a good English writer.
The overall look wasn't 'branded' at all, there's no "Ah, Toshiba!".
It doesn't help that they chose Comic Sans on one of the pages, a font I
normally associate with hotdogs.
Then again, if the designers wanted to project a Maytag-like image of a
solid, reliable brand that borders on the boring, they succeeded.
Do I ask too much of Toshiba Hong Kong - or perhaps too much of an
online brochure?
Excuse me while I go to a site that gets my mojo workin'.
