MEDIA-I: New media choice - Toshiba

<p>Site: www.toshiba.com.hk </p><p><BR><BR> </p><p>We've done banner ads to prove how internet-savvy we are. Ha! Aside from </p><p>that, the only notable experience I've had with interactive media was </p><p>Graham Kelly's presentation in Pattaya. </p><p><BR><BR> </p><p>Well of course I surf and admit to being a sucker for multimedia, for </p><p>interactivity, for bells and whistles ... and make an exception to my </p><p>'less is more' ethic - with websites, more is more! </p><p><BR><BR> </p><p>Therefore, I'm less than thrilled with this site. Notwithstanding the </p><p>flash intro, it's really just a brochure. Sure, the layout's idiot-proof </p><p>and easy to navigate but that shouldn't be an excuse for dullness. </p><p><BR><BR> </p><p>I had to ask myself: what's this site for? Do the contents match its </p><p>purpose? There are links to the products, the service centre, an A&P </p><p>page and, lastly, a registration form for email updates. </p><p><BR><BR> </p><p>Product info? Sketchy at best, hardly engaging. The designers could've </p><p>really used the services of a good English writer. </p><p><BR><BR> </p><p>The overall look wasn't 'branded' at all, there's no "Ah, Toshiba!". </p><p><BR><BR> </p><p>It doesn't help that they chose Comic Sans on one of the pages, a font I </p><p>normally associate with hotdogs. </p><p><BR><BR> </p><p>Then again, if the designers wanted to project a Maytag-like image of a </p><p>solid, reliable brand that borders on the boring, they succeeded. </p><p><BR><BR> </p><p>Do I ask too much of Toshiba Hong Kong - or perhaps too much of an </p><p>online brochure? </p><p><BR><BR> </p><p>Excuse me while I go to a site that gets my mojo workin'. </p><p><BR><BR> </p>