MEDIA-I: New media choice - Toshiba

Site: www.toshiba.com.hk We've done banner ads to prove how internet-savvy we are. Ha! Aside from that, the only notable experience I've had with interactive media was Graham Kelly's presentation in Pattaya. Well of course I surf and admit to being a sucker for multimedia, for interactivity, for bells and whistles ... and make an exception to my 'less is more' ethic - with websites, more is more! Therefore, I'm less than thrilled with this site. Notwithstanding the flash intro, it's really just a brochure. Sure, the layout's idiot-proof and easy to navigate but that shouldn't be an excuse for dullness. I had to ask myself: what's this site for? Do the contents match its purpose? There are links to the products, the service centre, an A&P page and, lastly, a registration form for email updates. Product info? Sketchy at best, hardly engaging. The designers could've really used the services of a good English writer. The overall look wasn't 'branded' at all, there's no "Ah, Toshiba!". It doesn't help that they chose Comic Sans on one of the pages, a font I normally associate with hotdogs. Then again, if the designers wanted to project a Maytag-like image of a solid, reliable brand that borders on the boring, they succeeded. Do I ask too much of Toshiba Hong Kong - or perhaps too much of an online brochure? Excuse me while I go to a site that gets my mojo workin'.

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