MEDIA-I: New media choice - San Miguel

<p>Grant Trollope, media director, Engage Asia </p><p><BR><BR> </p><p>Site: www.sanmiguel.com.ph </p><p><BR><BR> </p><p>Upon reaching the San Miguel website I was pleasantly surprised. Ah! I </p><p>thought, a site that's cool. However, like many other sites that I have </p><p>seen in Asia, I was soon feeling a little let down. </p><p><BR><BR> </p><p>True it is clean and uncluttered. However, this site is nothing more </p><p>than a corporate brochure online. It's just there for the sake of having </p><p>a site, with no clear objective. </p><p><BR><BR> </p><p>It loads pretty quickly but it is not particularly pleasing to the </p><p>eye. </p><p><BR><BR> </p><p>It lacks the fresh and fun feel that is portrayed in much of the San </p><p>Miguel advertising that we see, and there's a distinct lack of branding </p><p>on the site. </p><p><BR><BR> </p><p>Interactive elements could inject some fun, while a channel for feedback </p><p>on products would be a great enhancement. </p><p><BR><BR> </p><p>There is also little information for potential distributors or </p><p>incentives for the consumer to become involved with the product. So much </p><p>can be done with sites these days in terms of flash, java etcetera that </p><p>can make sites interesting and strengthen the brand. </p><p><BR><BR> </p><p>This is primarily a corporate site providing background information on </p><p>San Miguel and the products. This is highlighted by their product </p><p>offerings, which appear purely as a list, compared to some of the brands </p><p>in this space that have thought about the fact that the web is an area </p><p>to engage consumers and build a brand. This has very little to offer the </p><p>average web surfer. </p><p><BR><BR> </p><p>This site provides helpful information to a university student, </p><p>stockholder or potential stockholder, but beyond that there is very </p><p>little to entice repeat visits. </p><p><BR><BR> </p>