MEDIA-I: New media choice - Godrej Ezee

<p>Site www.ezeefabcare.com </p><p><BR><BR> </p><p>Websites are best viewed through the eyes of the real end user. </p><p><BR><BR> </p><p>This is a critical point, particularly when it relates to sites in </p><p>India, where most users are connecting in a low bandwidth </p><p>environment. </p><p><BR><BR> </p><p>In this context, the new website for Ezee Fabric Care from Godrej </p><p>Consumer Products at first appears to be a decent effort. </p><p><BR><BR> </p><p>The site has a clean design without extraneous bells and whistles that </p><p>can slow the use of the site. It also contains the requisite material, </p><p>including user tips and expert advice on clothing care. </p><p><BR><BR> </p><p>However, even in a low bandwidth environment, the site could do </p><p>more. </p><p><BR><BR> </p><p>There is no apparent ambition to go beyond the basics of brand </p><p>brochureware on the site - nothing that really touches users to convey </p><p>more about the personality of the brand. </p><p><BR><BR> </p><p>Good websites have an idea, and this site is sorely lacking one. </p><p><BR><BR> </p><p>This is a shame, because internet users today are looking for sites that </p><p>actually engage and interest them. </p><p><BR><BR> </p><p>Even with bandwidth limitations, sites that are based on great ideas can </p><p>achieve this. Simplicity, in fact, is often the basis of great </p><p>communications ideas. </p><p><BR><BR> </p><p>In the final analysis, the site is simple and clean to look at. But </p><p>having viewed it once, I'm searching for a compelling reason why real </p><p>consumers would want or need to ever go back a second time. </p><p><BR><BR> </p>