Research company NetValue has partnered with comScore, a US-based
provider of database infrastructure services, to lead all sales and
marketing initiatives for the company's products in Asia, Europe and
South America.
The partnership will allow the two companies to share resources in
specific areas in order to enhance new and existing product lines.
NetValue will also have access to comScore's consumer panel in the US,
which the company said, "will provide significantly more depth and
granularity in data than any other internet measurement service".
Both companies will cross-license certain existing products to each
other.
NetValue will license comScore's patent pending technology, while
comScore will license NetValue Online.
The company will also invest resources to increase the size of its
international panel from its current size of 550,000 active users to
more than one million.
Separately, NetValue has reported that China's internet users have
warmed to Lycos, following its merger with Myrice.
The portal jumped from seventh most popular in March to fifth in April.
