MEDIA-I: NetValue forms sales alliance with comScore

<p>Research company NetValue has partnered with comScore, a US-based </p><p>provider of database infrastructure services, to lead all sales and </p><p>marketing initiatives for the company's products in Asia, Europe and </p><p>South America. </p><p><BR><BR> </p><p>The partnership will allow the two companies to share resources in </p><p>specific areas in order to enhance new and existing product lines. </p><p><BR><BR> </p><p>NetValue will also have access to comScore's consumer panel in the US, </p><p>which the company said, "will provide significantly more depth and </p><p>granularity in data than any other internet measurement service". </p><p><BR><BR> </p><p>Both companies will cross-license certain existing products to each </p><p>other. </p><p><BR><BR> </p><p>NetValue will license comScore's patent pending technology, while </p><p>comScore will license NetValue Online. </p><p><BR><BR> </p><p>The company will also invest resources to increase the size of its </p><p>international panel from its current size of 550,000 active users to </p><p>more than one million. </p><p><BR><BR> </p><p>Separately, NetValue has reported that China's internet users have </p><p>warmed to Lycos, following its merger with Myrice. </p><p><BR><BR> </p><p>The portal jumped from seventh most popular in March to fifth in April. </p><p><BR><BR> </p>