MEDIA-I: Mercatella wins two-year deal to localise BA sites

<p>Pan-Asian professionals services firm Mercatela has won a two-year </p><p>contract to provide creative strategy and design, localisation services </p><p>and technology implementation services for British Airways' Asia </p><p>websites. </p><p><BR><BR> </p><p>Mercatela will integrate BA's online and offline strategies to offer a </p><p>consistent user experience for the airline's sites across Asia. </p><p><BR><BR> </p><p>Mercatela partner and executive creative director, Thierry Halbroth, </p><p>said the company would abide by BA's exacting standards regarding the </p><p>airline's branding and image. "We are going to ensure that we coordinate </p><p>closely with offline promotions and branding. Obviously it is very </p><p>important for us to stay in line with the British Airways brand when we </p><p>localise their websites for Asia." </p><p><BR><BR> </p><p>Mercatela will create the sites according to template designs provided </p><p>by BA, and will begin rolling out the sites in three to four months. </p><p><BR><BR> </p>