MEDIA-I: Mercatela beats market forecast to land P&G deal

<p>TAIPEI: Online marketing agency Mercatela has sewn up deals with </p><p>Procter & Gamble and a strategic partnership with Canadian e-logistics </p><p>firm Descartes Systems Group just weeks after its launch in the </p><p>city. </p><p><BR><BR> </p><p>Mercatela managing partner, Alan Beebe, said: "The forecast for Taiwan's </p><p>economy in the third and fourth quarters has been downgraded, but our </p><p>clients are forward-looking and willing to spend on infrastructure that </p><p>guarantees future growth." </p><p><BR><BR> </p><p>Beebe said future growth could be achieved by either 'topline' or </p><p>'bottomline' solutions. </p><p><BR><BR> </p><p>The project with P&G is topline-oriented, he said, designed to increase </p><p>revenue by enhancing the consumer goods company's online presence. In </p><p>contrast, the work for Descartes is bottomline-focused because the </p><p>company is looking to use the web to reduce costs for freight </p><p>forwarders. </p><p><BR><BR> </p>