TAIPEI: Online marketing agency Mercatela has sewn up deals with
Procter & Gamble and a strategic partnership with Canadian e-logistics
firm Descartes Systems Group just weeks after its launch in the
city.
Mercatela managing partner, Alan Beebe, said: "The forecast for Taiwan's
economy in the third and fourth quarters has been downgraded, but our
clients are forward-looking and willing to spend on infrastructure that
guarantees future growth."
Beebe said future growth could be achieved by either 'topline' or
'bottomline' solutions.
The project with P&G is topline-oriented, he said, designed to increase
revenue by enhancing the consumer goods company's online presence. In
contrast, the work for Descartes is bottomline-focused because the
company is looking to use the web to reduce costs for freight
forwarders.
