MEDIA-I: McLean sets up Al Vision to offer i-video services

<p>Moviola Productions Hong Kong's former group executive producer, </p><p>Campbell McLean, has set up Al Vision, a production consultancy and </p><p>project management services company that offers the use of intelligent </p><p>software robots and interactive video content for marketing and </p><p>promotions on the web. </p><p><BR><BR> </p><p>According to McLean, who produced an interactive video system in Hong </p><p>Kong for Zung Fu Mercedes Benz in 1989, there are numerous "ways to </p><p>personalise and link interactive video content and online </p><p>commercials". </p><p><BR><BR> </p><p>"Bots can be used on a 24/7 basis to enhance customer service, increase </p><p>sales and reduce customer call centre overheads. They can ultimately be </p><p>used in any sales, media or corporate field where accurate, online </p><p>access to relevant information is required. </p><p><BR><BR> </p><p>"They can be sent out in emails to have a one-on-one dialogue with the </p><p>receiver, linking them if neccessary to specific video content, the </p><p>latest TV commercials or product pricing information," said McLean. </p><p><BR><BR> </p><p>He added that intelligent bots could also handle individual customer </p><p>questions and provide personalised answers. </p><p><BR><BR> </p>

by | 05/25/2001