MEDIA-I: J-Mobile venture to handle m-net for Japan users

TOKYO: Japan-based mobile operator J-Phone and internet advertising representative cyber communications have established an independent mobile advertising company, J-Mobile Communications. The company will handle mobile advertising solutions and services for J-Phone's J-Sky, a mobile internet service with 6.1 million subscribers in Japan. J-Mobile will begin service in the third quarter of 2001. The company will offer interactive advertising services, including media planning and sales, creative design, consulting and advertising distribution through J-Sky. According to cyber communications' president, Toshio Arai, the company's sales volume was more than Y7.1 billion (USdollars 56 million) in March this year, accounting for about 30 per cent of the Japanese internet advertising market. The joint venture will be led by Yonosuke Nakagome, who has been appointed president of J-Mobile. "The appeal of mobile advertising is largely driven by individual operators' subscriber volume and demographics. Through J-Mobile, the joint venture will be able to reach a significant number of the 6.1 million unique subscribers throughout Japan." The group has also partnered with Hewlett-Packard Japan and JCB to develop a mobile settlement system.

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