MEDIA-I: HSBC playing up individuality in latest CRM drive

<p>HONG KONG: HSBC has extended its customer relationship management </p><p>campaign through a programme which allows future offerings to be based </p><p>on individual preferences. </p><p><BR><BR> </p><p>Tribal DDB had earlier launched the first stage of HSBC's CRM </p><p>initiative. </p><p><BR><BR> </p><p>The online campaign, dubbed "This is who I am", illustrates different </p><p>facets of individuality. </p><p><BR><BR> </p><p>The bank can offer a tailor-made package to online@hsbc users once they </p><p>have completed their customer preference details. The interactive </p><p>agency's regional creative director, Mario Van Der Meulen, said: "Should </p><p>an online@hsbc customer enjoy travelling in Thailand, then HSBC will </p><p>respond by offering personalised discount packages to Bangkok." </p><p><BR><BR> </p>