HONG KONG: HSBC has extended its customer relationship management
campaign through a programme which allows future offerings to be based
on individual preferences.
Tribal DDB had earlier launched the first stage of HSBC's CRM
initiative.
The online campaign, dubbed "This is who I am", illustrates different
facets of individuality.
The bank can offer a tailor-made package to online@hsbc users once they
have completed their customer preference details. The interactive
agency's regional creative director, Mario Van Der Meulen, said: "Should
an online@hsbc customer enjoy travelling in Thailand, then HSBC will
respond by offering personalised discount packages to Bangkok."
