MEDIA-I: Hitachi heading online for global branding drive

<p>TOKYO: Hitachi has rolled out a website - </p><p>http://global.hitachi.com/inspire/ - to coincide with the launch of the </p><p>consumer electronics company's global branding initiative. </p><p><BR><BR> </p><p>The site provides information in three areas under the heading hyper </p><p>charge, featuring Japan's bullet train; crystal liquid, which covers its </p><p>commitment to the environment; and inspiration highway, offering </p><p>information on transport. The site covers Asia, Europe and the US and, </p><p>from mid-September, will feature television commercials which the </p><p>Japanese corporation will introduce in Asia. </p><p><BR><BR> </p><p>It aims to position Hitachi as the "catalyst for our changing </p><p>society". </p><p><BR><BR> </p><p>It also introduces the company's technological developments. </p><p><BR><BR> </p><p>The global branding campaign, handled by McCann-Erickson, is Hitachi's </p><p>first and has been launched in selected countries. It targets top and </p><p>middle management professionals. </p><p><BR><BR> </p>