Hippochacha.com, an incentive-driven promotional site with consumer
behaviour research tools, has launched in Hong Kong, offering a
USdollars 10,000,000 game prize.
The site's online advertising model - Educational Advertisement - allows
advertisers to interact with their target audience through Q&A
sessions.
According to the company's co-founder and business development director,
Kevin Yu, users can win by answering questions on various ads. The
company stresses its new charging scheme is based on message delivery.
"If a message fails to be delivered, meaning users can't answer the
questions, the advertisers do not have to pay anything."
The site has partnered with Real Media.
