MEDIA-I: Hippochacha tests online ads through games

<p>Hippochacha.com, an incentive-driven promotional site with consumer </p><p>behaviour research tools, has launched in Hong Kong, offering a </p><p>USdollars 10,000,000 game prize. </p><p><BR><BR> </p><p>The site's online advertising model - Educational Advertisement - allows </p><p>advertisers to interact with their target audience through Q&A </p><p>sessions. </p><p><BR><BR> </p><p>According to the company's co-founder and business development director, </p><p>Kevin Yu, users can win by answering questions on various ads. The </p><p>company stresses its new charging scheme is based on message delivery. </p><p>"If a message fails to be delivered, meaning users can't answer the </p><p>questions, the advertisers do not have to pay anything." </p><p><BR><BR> </p><p>The site has partnered with Real Media. </p><p><BR><BR> </p>