MEDIA-I: Engage partners to set up new ad firm in Australia

<p>SYDNEY: Engage has partnered with Australian advertising, content </p><p>and e-business solutions company Pacific Access to form a new </p><p>advertising business. </p><p><BR><BR> </p><p>Pacific Access will be the exclusive reseller of and will manage Engage </p><p>Media products and services in Australia, including Engage's online </p><p>media advertising network, online media management and campaign </p><p>analysis. </p><p><BR><BR> </p><p>Engage Australia will continue to market and manage its software </p><p>division in Australia. </p><p><BR><BR> </p><p>Pacific Access CEO, Andrew Day, said, "While traditionally Pacific </p><p>Access has focussed mainly on the Australian small- to medium-sized </p><p>(SME) market, this deal allows us to broaden into greater corporate </p><p>opportunities ... allowing us to target big business more aggressively, </p><p>expanding our customer base and the internet reach we provide our </p><p>customers. </p><p><BR><BR> </p><p>He added that Pacific Access would extend its Yellow Pages print </p><p>directory online, allowing customers to complement their existing print </p><p>advertising. </p><p><BR><BR> </p><p>"We have a short term aim, to be realised over the next two to three </p><p>years, of owning 15 to 20 per cent of Australia's online advertising </p><p>market share, and this agreement will certainly help us move forward </p><p>aggressively towards achieving this." </p><p><BR><BR> </p>

by | 05/25/2001