MEDIA-I: Elle introduces interactive tools to local website
<p>Elle has launched eight new interactive tools for fashion and </p><p>beauty on its www.ellehk.com site. </p><p><BR><BR> </p><p>Patty Tung, regional new-media director for Elle's owner Hachette </p><p>Filipacchi, said that the tools would provide new opportunities for </p><p>advertisers: "These fashion and beauty directories can be coupled with </p><p>email campaigns, customer requests for information, flash invitations to </p><p>preview, show and link to advertisers' magazine ads. A product catalogue </p><p>web module can also be tailored to reside on advertisers' own </p><p>websites." </p><p><BR><BR> </p><p>Tung added that the website aspired to help clients acquire new </p><p>customers and develop CRM with Wision, which provides 360-degree </p><p>campaign development, interactive communications and database management </p><p>for clients. </p><p><BR><BR> </p>