MEDIA-I: DraftWorldwide names Beringer to head web unit

<p>HONG KONG: DraftWorldwide has launched Draft Digital in Asia to </p><p>meet what it sees as a growing need among clients for more effective </p><p>customer relationship marketing. </p><p><BR><BR> </p><p>The new unit, which will initially focus on Hong Kong, is working on at </p><p>least one regional client, micro-electroncis company Agere Systems, a </p><p>spin-off from Lucent Technologies. </p><p><BR><BR> </p><p>Devin Beringer has been named as head of Draft Digital Hong Kong. He </p><p>will head a team delivering database, CRM and electronic marketing </p><p>consulting solutions for Hong Kong and regional clients. Beringer was </p><p>previously business manager of Draft Digital New York. </p><p><BR><BR> </p><p>DraftWorldwide Asia regional director, Greg Paull, admitted that setting </p><p>up a digital unit bucked the prevailing trend but said he believed the </p><p>agency was on the right track. </p><p><BR><BR> </p><p>"Traditional bricks and mortar companies are now into this in a big way, </p><p>particularly through online platforms," he said. </p><p><BR><BR> </p>