Interactive Dentsu has won the Nestle interactive account following
a pitch in April to create a local website for the company's
products.
The website will feature corporate information and consumer features,
according to Agnes Chan, Interactive Dentsu director.
"The client's objective was to take advantage of the high internet
penetration and to use the site for sales promotions, sampling, data
collection and registrations. It's very results oriented. The second
objective is to build relationships with consumers, while soft selling
products."
She added the site would offer content geared towards women and young
mothers, such as recipes and a baby club.
"Our creatives have been working on the ideas and one of the challenges
is navigation. We're working on making the site consumer-friendly. With
a company like Nestle, you have so many products and pages within
sections that it is easy for users to get lost," Chan said.
