MEDIA-I: Dentsu clinches Nestle work for CRM initiatives

<p>Interactive Dentsu has won the Nestle interactive account following </p><p>a pitch in April to create a local website for the company's </p><p>products. </p><p><BR><BR> </p><p>The website will feature corporate information and consumer features, </p><p>according to Agnes Chan, Interactive Dentsu director. </p><p><BR><BR> </p><p>"The client's objective was to take advantage of the high internet </p><p>penetration and to use the site for sales promotions, sampling, data </p><p>collection and registrations. It's very results oriented. The second </p><p>objective is to build relationships with consumers, while soft selling </p><p>products." </p><p><BR><BR> </p><p>She added the site would offer content geared towards women and young </p><p>mothers, such as recipes and a baby club. </p><p><BR><BR> </p><p>"Our creatives have been working on the ideas and one of the challenges </p><p>is navigation. We're working on making the site consumer-friendly. With </p><p>a company like Nestle, you have so many products and pages within </p><p>sections that it is easy for users to get lost," Chan said. </p><p><BR><BR> </p>