Tribal DDB has launched a website and formally changed its name
globally from DDB Digital to take on a worldwide perspective with a
focus on end results and human insights.
Tribal DDB regional director, Jimmy Poon, said: "We are officially
launching our new name and branding worldwide to accurately reflect our
focus, which is on the end result. Our philosophy is very
research-driven."
The company combined its network of digital units at the end of last
year, with DDB Digital operations in Greater China becoming part of the
Tribal group. The company launched a new site to coincide with its new
branding. The website at www.tribalddb.com is based on the Tribal DDB's
corporate belief of "Human Insight".
