MEDIA-I: DDB adopts new global name for interactive firm

<p>Tribal DDB has launched a website and formally changed its name </p><p>globally from DDB Digital to take on a worldwide perspective with a </p><p>focus on end results and human insights. </p><p><BR><BR> </p><p>Tribal DDB regional director, Jimmy Poon, said: "We are officially </p><p>launching our new name and branding worldwide to accurately reflect our </p><p>focus, which is on the end result. Our philosophy is very </p><p>research-driven." </p><p><BR><BR> </p><p>The company combined its network of digital units at the end of last </p><p>year, with DDB Digital operations in Greater China becoming part of the </p><p>Tribal group. The company launched a new site to coincide with its new </p><p>branding. The website at www.tribalddb.com is based on the Tribal DDB's </p><p>corporate belief of "Human Insight". </p><p><BR><BR> </p>