TAIPEI: Ogilvy & Mather Taiwan has partnered with ChinaTimes.com,
the internet flagship of China Times Group, to develop and integrate the
company's interactive marketing business.
OgilvyOne will provide consulting services in customer relationship
management, database marketing management, Teledirect marketing system
solutions and professional direct marketing training to the staff of
ChinaTimes.com.
The content site will initially support OgilvyOne's Teledirect business,
and will be extended to other business areas. The agreement expands
telemarketing opportunities for Ogilvy & Mather and OgilvyOne.
"It's the first strategic alliance for O&M in Taiwan," O&M Greater China
chairman, T.B. Song, said. "The goal of this co-operation is to develop
the largest telemarketing and database-marketing centre by combining and
sharing resources held by ChinaTimes.com and Ogilvy. We are also looking
at the Greater China telemarketing market in the future."
ChinaTimes.com's chief executive officer and chairman, Cheng Chia Chung,
added: "In fact, we have fulfilment experience in news and advertisement
services, event and PR activities, telemarketing, direct marketing and
distribution fields, after 50 years of operation."
