KUALA LUMPUR: Channel V has rolled out By Demand, which it is
touting as Asia's first interactive television show. It is sponsored by
Hotlink, a prepaid service of telco Maxis Communications.
Star Group executive vice-president, programming, Steve Askew, said the
interactive element would give viewers the opportunity to mass produce
the show.
The station has established a short message service gateway, allowing
viewers to respond to issues or questions raised during the show, with
their collective decisions displayed on-air.
Viewers without access to SMS can interact with the show by telephone,
email, fax or mail. By Demand kicked off with a competition, Who wants
to be a Madonna-Aire? The top prize was a ticket for two to Madonna's
Drowned World live US tour.
Hotlink is also organising monthly webchats with By Demand VJs on
www.activateyourlife.com.my.
