SINGAPORE: Web portal Catcha.com has purchased youth title Juice
from Media-Fix for an undisclosed sum as part of a bigger push to move
beyond the internet and evolve into a diversified media and
entertainment group aimed at the young segment. Catcha's strategy is to
be the media partner of choice for companies targeting 14 to
29-year-olds, explained Patrick Grove, chief executive officer and
co-founder of Catcha.com. "We see a new generation of consumers in Asia
who are ambitious, lifestyle-oriented."
Managing editor Tricia Lee will remain in the same role, while Grove
will become publisher of the free monthly magazine. "In the past few
years, the Singapore nightlife and entertainment scene has exploded,"
said Lee, who claims Juice is well-placed to capitalise on this trend.
The magazine has bar and club reviews, news on upcoming music concerts,
theatre productions and so on.
Advertisers include liquor companies, bars, clubs and music
distributors.
Juice has a circulation of 30,000 distributed mostly in Singapore, but
Catcha.com plans to lift circulation in the city and launch a Thai and
Malaysia edition within 12 months. The format will move from A3 to A4,
but will remain at around 64 pages.
