MEDIA-I: Catcha acquires youth title Juice from MediaFix

<p>SINGAPORE: Web portal Catcha.com has purchased youth title Juice </p><p>from Media-Fix for an undisclosed sum as part of a bigger push to move </p><p>beyond the internet and evolve into a diversified media and </p><p>entertainment group aimed at the young segment. Catcha's strategy is to </p><p>be the media partner of choice for companies targeting 14 to </p><p>29-year-olds, explained Patrick Grove, chief executive officer and </p><p>co-founder of Catcha.com. "We see a new generation of consumers in Asia </p><p>who are ambitious, lifestyle-oriented." </p><p><BR><BR> </p><p>Managing editor Tricia Lee will remain in the same role, while Grove </p><p>will become publisher of the free monthly magazine. "In the past few </p><p>years, the Singapore nightlife and entertainment scene has exploded," </p><p>said Lee, who claims Juice is well-placed to capitalise on this trend. </p><p>The magazine has bar and club reviews, news on upcoming music concerts, </p><p>theatre productions and so on. </p><p><BR><BR> </p><p>Advertisers include liquor companies, bars, clubs and music </p><p>distributors. </p><p><BR><BR> </p><p>Juice has a circulation of 30,000 distributed mostly in Singapore, but </p><p>Catcha.com plans to lift circulation in the city and launch a Thai and </p><p>Malaysia edition within 12 months. The format will move from A3 to A4, </p><p>but will remain at around 64 pages. </p><p><BR><BR> </p>