MEDIA-I: Burnett kicks off print campaign for Philippine ISP

<p>MANILA: Hemisphere Leo Burnett has kicked off a new print campaign for </p><p>Pacific Internet, a Philippines internet solutions provider. The agency </p><p>won the account in a two-way pitch against Ogilvy & Mather. </p><p><BR><BR> </p><p>The "Housedesign" ad is part of a campaign, which was developed by </p><p>Hemisphere Leo Burnett, featuring three thematic print ads. The idea </p><p>behind the campaign is to attract surfers to Pacific Internet's websites </p><p>by focusing on the ISP's global network. </p><p><BR><BR> </p><p>According to the agency, the ad proved more popular than the earlier two </p><p>Pacific Internet print ads, "Chinese Take Out" and "Guaranteed </p><p>Seats". </p><p><BR><BR> </p><p>The three ads use day-to-day images along with website addresses to </p><p>illustrate online services. For example, the Housedesign ad shows a </p><p>simple blueprint of a floor layout showing the URL housedesigns.com.ph, </p><p>which directs users to a design and DIY portal. </p><p><BR><BR> </p>

by | 08/17/2001