SYDNEY: Walt Disney Internet Group International has pumped up its
push into Asia-Pacific, appointing BMCMedia to sell advertising on its
new Disney.com.au website.
In an exclusive agreement, BMCMedia becomes the main marketing point for
advertisers keen to tap Disney.com.au's 1.2 million monthly page
impressions.
The win is one of the more significant for BMCMedia, which already
represents some 400 websites. "I think it will prove to be, given time,
probably the strongest children's online advertising vehicle in
Asia-Pacific," said business development manager Alan Long. BMCMedia's
other clients include telstra.com, Coles Myer, Qantas Frequent Flyer and
the Australian Stock Exchange.
BMCMedia also recently broadened its business model to integrate a
search engine optimisation service, BMCOptimise, for advertisers.
