MEDIA-I: BMCMedia wins Disney deal to sell ads in Asia

<p>SYDNEY: Walt Disney Internet Group International has pumped up its </p><p>push into Asia-Pacific, appointing BMCMedia to sell advertising on its </p><p>new Disney.com.au website. </p><p><BR><BR> </p><p>In an exclusive agreement, BMCMedia becomes the main marketing point for </p><p>advertisers keen to tap Disney.com.au's 1.2 million monthly page </p><p>impressions. </p><p><BR><BR> </p><p>The win is one of the more significant for BMCMedia, which already </p><p>represents some 400 websites. "I think it will prove to be, given time, </p><p>probably the strongest children's online advertising vehicle in </p><p>Asia-Pacific," said business development manager Alan Long. BMCMedia's </p><p>other clients include telstra.com, Coles Myer, Qantas Frequent Flyer and </p><p>the Australian Stock Exchange. </p><p><BR><BR> </p><p>BMCMedia also recently broadened its business model to integrate a </p><p>search engine optimisation service, BMCOptimise, for advertisers. </p><p><BR><BR> </p>