SYDNEY: BMCMedia has formed an advertising and sponsorship
representation partnership with Sydney-based Ticketmaster7, which offers
potential advertisers the ability to target specific advertising
demographics in conjunction with specific types of events.
This targeting can occur at a broad level, based on a breakdown of
sports, music, arts or family events.
It can also be specific to concerts within a music category or to a
particular concert.
Myles Foreman, general manager, ticketmaster7.com said: "When a new
e-commerce strategy was formulated in March this year, establishing
advertising on ticketmaster7.com as a revenue stream was identified as a
key business objective.
"The introduction of online advertising is also a key objective within
the company's overall budget for 2002."
In a separate development, BMCMedia has been appointed to represent the
advertising inventory on the recently-launched site ourbrisbane.com.
The website is a gateway to localised services and information
concerning Brisbane. BMCMedia will sell ads and sponsporship packages to
advertisers on the site.
