MEDIA-I: AWSJ to move online before year end
<p>The Asian Wall Street Journal (AWSJ) will be available online
</p><p>before the end of this year, according to senior executives at Dow
</p><p>Jones.
</p><p><BR><BR>
</p><p>On a recent visit to Hong Kong, Dow Jones president, international,
</p><p>Karen House, said that although wsj.com and feer.com are available to
</p><p>Asian readers, regional news concerning business issues in Asia remained
</p><p>limited on the wsj.com site.
</p><p><BR><BR>
</p><p>She said the company would initially make AWSJ available online in
</p><p>English, and would consider localising content at a later stage.
</p><p><BR><BR>
</p><p>The wsj.com site, a paid subscription service, is among the few internet
</p><p>sites bringing in revenue. According to industry analysts, it was one of
</p><p>the early sites that charged users for content rather than depend
</p><p>heavily on online advertising for revenue.
</p><p><BR><BR>
</p><p>House noted, "Just consider that today the wsj.com site has a larger
</p><p>subscription base than FT. Right from the start, what we've always
</p><p>believed is that you can't always make advertisers pay for everything.
</p><p>If you're producing good content for value, people will be willing to
</p><p>pay for it."
</p><p><BR><BR>
</p><p>"It is unclear whether the AWSJ website would be available for free or
</p><p>offered on a paid subscription basis.
</p><p><BR><BR>
</p><p>"Wsj.com offers different services, such as it values your portfolio or
</p><p>it offers briefings on business books. These services are not available
</p><p>with the print version, but allow us to offer interactive features,"
</p><p>House added.
</p><p><BR><BR>
</p><p>Wsj.com has 547,000 paid subscribers. Interestingly, Dow Jones
</p><p>vice-president international, Philip Revzin, noted that 65 per cent of
</p><p>those who subscribe to the site do not subscribe to the print.
</p><p><BR><BR>
</p><p>Other sites, such as Terra Lycos and Yahoo, are also following the likes
</p><p>of wsj.com by charging for services, as advertisers continue to shy away
</p><p>from the internet.
</p><p><BR><BR>
</p><p>Wsj.com has also made online subscription packages available in more
</p><p>than 45 leading bookstores in Hong Kong and Singapore.
</p><p><BR><BR>
</p><p>The move is part of the company's strategy to "complement its online and
</p><p>offline advertising efforts" in Hong Kong, according to wsj.com
</p><p>marketing and circulation director for Asia-Pacific, Waikay Lau.
</p><p><BR><BR>
</p>
by
|
05/25/2001
The Asian Wall Street Journal (AWSJ) will be available online
before the end of this year, according to senior executives at Dow
Jones.
On a recent visit to Hong Kong, Dow Jones president, international,
Karen House, said that although wsj.com and feer.com are available to
Asian readers, regional news concerning business issues in Asia remained
limited on the wsj.com site.
She said the company would initially make AWSJ available online in
English, and would consider localising content at a later stage.
The wsj.com site, a paid subscription service, is among the few internet
sites bringing in revenue. According to industry analysts, it was one of
the early sites that charged users for content rather than depend
heavily on online advertising for revenue.
House noted, "Just consider that today the wsj.com site has a larger
subscription base than FT. Right from the start, what we've always
believed is that you can't always make advertisers pay for everything.
If you're producing good content for value, people will be willing to
pay for it."
"It is unclear whether the AWSJ website would be available for free or
offered on a paid subscription basis.
"Wsj.com offers different services, such as it values your portfolio or
it offers briefings on business books. These services are not available
with the print version, but allow us to offer interactive features,"
House added.
Wsj.com has 547,000 paid subscribers. Interestingly, Dow Jones
vice-president international, Philip Revzin, noted that 65 per cent of
those who subscribe to the site do not subscribe to the print.
Other sites, such as Terra Lycos and Yahoo, are also following the likes
of wsj.com by charging for services, as advertisers continue to shy away
from the internet.
Wsj.com has also made online subscription packages available in more
than 45 leading bookstores in Hong Kong and Singapore.
The move is part of the company's strategy to "complement its online and
offline advertising efforts" in Hong Kong, according to wsj.com
marketing and circulation director for Asia-Pacific, Waikay Lau.
