SINGAPORE: Asiacontent.com's Singapore office has undergone a
local management buy-out to take a more prudent approach to business and
a company name change to 'Convertium'.
The business' three core practices will be content management for
interactive mediums, as well as digital marketing and web development.
Former general manager, Gerard Lim, who now has a majority stake in the
company, will become managing director.
Other equity holders include business director Derrick Seeto and
non-executive director Leong Heng Cheong.
Lim said: "Very little was paid for the business but there were some
asset transfers and we had to takeover outstanding obligations to
clients. We could see the business was very viable as long as we work to
ensure we keep costs down."
He added that the name Convertium was chosen because it was memorable
and had some significance. "It's about converting data into information
and knowledge and getting those that are offline to move online."
The company's clients include those that were previously with
Asiacontent.com such as Dumex, Asian Civilizations Museum and NTUC Link,
as well as new clients such as Sara Lee.
