MEDIA-I: AMI Netusability software tests online usability

<p>Research company Asia Market Intelligence (AMI) has added Netusability </p><p>to its portfolio of internet research products. </p><p><BR><BR> </p><p>According to AMI, the software enables a site developer to design a </p><p>usability test, capture a test user's experience of a site and review </p><p>the entire test experience afterwards. </p><p><BR><BR> </p><p>AMI Online director, Guy Potter, said the software goes beyond a </p><p>"traditional group or depth approach". </p><p><BR><BR> </p><p>The software produces a 'movie', which shows the web pages seen by the </p><p>user, cursor movements as they happen during the test and any text that </p><p>was entered. </p><p><BR><BR> </p><p>A synchronised audio and video recorder captures the test subject's </p><p>verbal comments and non-verbal communication during the test. </p><p><BR><BR> </p><p>As problems during a test are bookmarked, the person reviewing the test </p><p>can skip from one problem area to the next without having to go through </p><p>a full video. </p><p><BR><BR> </p><p>"This makes it a lot easier for our clients to review the results, and </p><p>for those results to be presented visually to top management," said </p><p>Mandy Tam, AMI spokeswoman. She added internet portal MSN used the </p><p>system as part of its ongoing programme to "understand consumer </p><p>reaction". </p><p><BR><BR> </p><p>The system also produces a complete report in all relevant statistical </p><p>data associated with the test, such as time spent on each page, or time </p><p>elapsed from the beginning to the end of the task. </p><p><BR><BR> </p><p>Netusability chief executive officer, Michael Ingemann, said the system </p><p>"seeks to become the standard for how to test and benchmark website </p><p>usability, detect design flaws, and determine the best way to correct </p><p>those flaws". </p><p><BR><BR> </p>