MEDIA-I: AMI Netusability software tests online usability

Research company Asia Market Intelligence (AMI) has added Netusability to its portfolio of internet research products. According to AMI, the software enables a site developer to design a usability test, capture a test user's experience of a site and review the entire test experience afterwards. AMI Online director, Guy Potter, said the software goes beyond a "traditional group or depth approach". The software produces a 'movie', which shows the web pages seen by the user, cursor movements as they happen during the test and any text that was entered. A synchronised audio and video recorder captures the test subject's verbal comments and non-verbal communication during the test. As problems during a test are bookmarked, the person reviewing the test can skip from one problem area to the next without having to go through a full video. "This makes it a lot easier for our clients to review the results, and for those results to be presented visually to top management," said Mandy Tam, AMI spokeswoman. She added internet portal MSN used the system as part of its ongoing programme to "understand consumer reaction". The system also produces a complete report in all relevant statistical data associated with the test, such as time spent on each page, or time elapsed from the beginning to the end of the task. Netusability chief executive officer, Michael Ingemann, said the system "seeks to become the standard for how to test and benchmark website usability, detect design flaws, and determine the best way to correct those flaws".

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