MEDIA-I: AdXplorer links up with Yomiko for Japan debut
<p>TOKYO: Japan's sixth-largest advertising agency, Yomiko </p><p>Advertising, has formed a joint venture with digital marketing </p><p>specialist AdXplorer to set up AdXplorer Japan. </p><p><BR><BR> </p><p>The new company will begin operations in July this year and will </p><p>regionally develop integrated advertising solutions in the Japanese </p><p>market. It will be headquartered in Tokyo with 20 staff and Naohiro </p><p>Yamaura serving as president. </p><p><BR><BR> </p><p>AdXplorer chief executive officer, Antony Young, said: "Japan is the </p><p>second biggest online market behind the US. We don't just see Japan as a </p><p>strategic move, but we see it as a large revenue market. Most Japanese </p><p>clients prefer to go through trusted Japanese partners. We hope to work </p><p>with both Japanese and international multinationals." </p><p><BR><BR> </p>