SYDNEY: Broadband advertising, marketing and sales network
AdSociety has won exclusive sales rights to represent BlueSkyFrog,
Australia's largest mobile internet portal.
The companies plan to deliver wireless advertising solutions to opted-in
mobile users in Australia.
AdSociety's director of m-advertising, Patrick Chiu, said the company
will offer advertisers in Australia a host of interactive marketing and
advertising cross-platform formats.
Services will include banners, pop-ups, SMS and email, which can be
delivered to mobile users.
Chiu said users would first need to offer their consent to receiving the
service and will need to provide information based on certain criteria,
such as interests, age, postal code and gender.
"We see huge potential in mobile advertising in Asia. It's going to be
bigger here than in the US or in Europe. Our particular interest is in
the Japanese market because it was the first country to adopt mobile
advertising. We intend to put a lot of effort into moving into the
Japanese, Korean and Chinese markets."
According to BlueSkyFrog general manager, Elena Pasquini, mobile
penetration in Australia is more than 50 per cent, with "more mobile
phones being used during the day than radios and TV combined".
BlueSkyFrog, she added, is the "first company in Australia to opt-in its
users to receive third party SMS and email promotions and we already
have the largest pool of people in Australia willing to receive
promotions on their phone".
AdSociety also confirmed a sales partnership with US-based B2BWorks, an
online marketing and media services company, giving it access to more
than 500 B2B websites.
The partnership will also give B2BWorks access to AdSociety's network of
advertisers across Asia and inventory of more than 1,000 narrowband and
broadband websites.
The partners said they had seen "growing interest from North America and
Europe to build brands, establish virtual, global trading alliances and
reach global business audiences".
