MEDIA-I: AdSociety wins Aussie ad sales deal

<p>SYDNEY: Broadband advertising, marketing and sales network </p><p>AdSociety has won exclusive sales rights to represent BlueSkyFrog, </p><p>Australia's largest mobile internet portal. </p><p><BR><BR> </p><p>The companies plan to deliver wireless advertising solutions to opted-in </p><p>mobile users in Australia. </p><p><BR><BR> </p><p>AdSociety's director of m-advertising, Patrick Chiu, said the company </p><p>will offer advertisers in Australia a host of interactive marketing and </p><p>advertising cross-platform formats. </p><p><BR><BR> </p><p>Services will include banners, pop-ups, SMS and email, which can be </p><p>delivered to mobile users. </p><p><BR><BR> </p><p>Chiu said users would first need to offer their consent to receiving the </p><p>service and will need to provide information based on certain criteria, </p><p>such as interests, age, postal code and gender. </p><p><BR><BR> </p><p>"We see huge potential in mobile advertising in Asia. It's going to be </p><p>bigger here than in the US or in Europe. Our particular interest is in </p><p>the Japanese market because it was the first country to adopt mobile </p><p>advertising. We intend to put a lot of effort into moving into the </p><p>Japanese, Korean and Chinese markets." </p><p><BR><BR> </p><p>According to BlueSkyFrog general manager, Elena Pasquini, mobile </p><p>penetration in Australia is more than 50 per cent, with "more mobile </p><p>phones being used during the day than radios and TV combined". </p><p><BR><BR> </p><p>BlueSkyFrog, she added, is the "first company in Australia to opt-in its </p><p>users to receive third party SMS and email promotions and we already </p><p>have the largest pool of people in Australia willing to receive </p><p>promotions on their phone". </p><p><BR><BR> </p><p>AdSociety also confirmed a sales partnership with US-based B2BWorks, an </p><p>online marketing and media services company, giving it access to more </p><p>than 500 B2B websites. </p><p><BR><BR> </p><p>The partnership will also give B2BWorks access to AdSociety's network of </p><p>advertisers across Asia and inventory of more than 1,000 narrowband and </p><p>broadband websites. </p><p><BR><BR> </p><p>The partners said they had seen "growing interest from North America and </p><p>Europe to build brands, establish virtual, global trading alliances and </p><p>reach global business audiences". </p><p><BR><BR> </p>