MEDIA-I: AdSociety links up to bring web coupons to Asia

<p>AdSociety, a majority-owned joint venture of PCCW, has formed a </p><p>partnership with US-based AdClip Networks, a provider of web and </p><p>wireless-based digital marketing technology and services, to bring </p><p>virtual coupon called AdClip to internet users in Asia. </p><p><BR><BR> </p><p>The concept is similar to tearing coupons out of newspapers. </p><p><BR><BR> </p><p>The virtual coupons can be made to fit any standard ad format, including </p><p>banner, button and text. </p><p><BR><BR> </p><p>The agreement offers regional advertisers an interactive </p><p>permission-based marketing tool. </p><p><BR><BR> </p><p>According to AdSociety, the coupons can be clipped by users and stored </p><p>to an email account or a personalised AdClip Wallet, and redeemed at a </p><p>later date. </p><p><BR><BR> </p><p>"Even if a user does not purchase a product immediately, by clipping a </p><p>coupon, advertisers can find out which product promotions are most </p><p>popular," said P.J. Wong, founder and group chief executive officer, </p><p>AdSociety. </p><p><BR><BR> </p><p>AdClips reportedly increased the overall response rate for AT&T Wireless </p><p>by more than 50 per cent on the Lycos website through AdClip. </p><p><BR><BR> </p><p>AdSociety will also allow publishers to co-brand the virtual wallets on </p><p>websites, and will collect email addresses through its software, AdClip </p><p>Buying Cycle Management. </p><p><BR><BR> </p>