MEDIA-I: AdSociety cutting annoyance factor with new launch

<p>HONG KONG: AdSociety has partnered with US-based adReady to launch a </p><p>service that delivers ads without intruding on a user's surfing. </p><p><BR><BR> </p><p>AdReady's adPointer product works by placing advertising messages where </p><p>users are 'most likely to respond'. Unlike pop-ups or other potentially </p><p>annoying web ad delivery vehicles, adPointer only delivers an </p><p>advertising message when the user has paused to look at what's on </p><p>screen. </p><p><BR><BR> </p><p>Through propriety code that detects when a user's cursor is stationary </p><p>on a web page, adPointer places a postage stamp-sized pop-up ad on the </p><p>idle cursor position. </p><p><BR><BR> </p><p>The size, shape, location and the duration of the ad itself are </p><p>variable, according to advertisers' requirements. </p><p><BR><BR> </p><p>Ads and messages can be clicked through, and the technology is able to </p><p>deliver rich media or streaming audio and visual ads in the form of </p><p>pop-ups, movie clips, interstitials or simple links to any web page, </p><p>without requiring any plug ins. </p><p><BR><BR> </p><p>In recent months, adPointer has worked with advertisers such as Ford, </p><p>SAP, WorldCom and Visa. The company says its product has a market reach </p><p>of more than 15 per cent of top-tier sites. </p><p><BR><BR> </p>