HONG KONG: AdSociety has partnered with US-based adReady to launch a
service that delivers ads without intruding on a user's surfing.
AdReady's adPointer product works by placing advertising messages where
users are 'most likely to respond'. Unlike pop-ups or other potentially
annoying web ad delivery vehicles, adPointer only delivers an
advertising message when the user has paused to look at what's on
screen.
Through propriety code that detects when a user's cursor is stationary
on a web page, adPointer places a postage stamp-sized pop-up ad on the
idle cursor position.
The size, shape, location and the duration of the ad itself are
variable, according to advertisers' requirements.
Ads and messages can be clicked through, and the technology is able to
deliver rich media or streaming audio and visual ads in the form of
pop-ups, movie clips, interstitials or simple links to any web page,
without requiring any plug ins.
In recent months, adPointer has worked with advertisers such as Ford,
SAP, WorldCom and Visa. The company says its product has a market reach
of more than 15 per cent of top-tier sites.
